Lulo Growth Guide
SEO vs GEO vs AEO: One Visibility System
SEO improves discoverability in search engines. GEO focuses on being understood and cited in generative answers. AEO structures content to answer questions clearly. In practice, strong technical access, entities, useful content, authority, reputation, and evidence support all three.
The practical approach
Start with customer questions and commercial searches. Map the surfaces that influence the decision. Build one source of truth for services, locations, experts, proof, and answers. Then measure rankings, map visibility, AI mentions, citations, qualified actions, and revenue without pretending a single metric explains everything.
What to measure
Use a layered scorecard: technical eligibility, visibility, prominence, engagement, conversion, qualification, and business outcome. Document the data source and limitations for every conclusion.
What to avoid
Avoid fabricated case studies, bulk low-value content, unsupported claims, schema for invisible content, fake reviews, doorway location pages, and reporting that confuses correlation with causation.
Next step
Use the free growth audit to identify which layer is currently limiting your website.